Paid Social Ads Management for Lifestyle, Travel, Hospitality Brands & More

Put your brand in front of the right people with strategy, not just spend.

Creatively Katherine_Paid Social Ads Management for Lifestyle, Travel, Hospitality Brands

Paid ads can help your brand reach more of the right people, but only when your campaigns are backed by strong messaging, thoughtful creative and a clear plan. At Creatively Katherine I help lifestyle, travel, hospitality, and wellness brands create paid social campaigns that connect your offer, audience, visuals, and goals.

BOOK A PAID ADS STRATEGY CONSULT

The Problem You Face

It is easy to waste money on ads when the foundation is not clear. Campaigns may be launched too quickly, audiences may be too broad or creative may not speak directly to the people you want to reach. Even when ads get clicks, it can be hard to know whether they are supporting the bigger picture.

Your paid strategy should not feel like guessing.

PAID AD SERVICES

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PAID AD SERVICES ✦

Paid Social Ads Management Service Offering

Put your brand in front of the right people with strategy, not just spend.

Paid advertising can be powerful, but only when it’s supported by strong creative, clear messaging and a real strategy. Too many businesses spend money on ads before they have the right foundation in place. They launch campaigns quickly, target too broadly or rely on creative that doesn’t actually connect.

Creatively Katherine, I approach ads as a part of a bigger marketing ecosystem. That means the strategy isn’t just about getting clicks. It’s about aligning your offer, audience, messaging and visuals so your campaigns have a better chance of performing well and driving meaningful results.

- Growing businesses looking to increase visibility and reach the right audience more strategically
- Hospitality, travel, lifestyle, and wellness brands promoting offers, experiences, events, products, or seasonal campaigns
- Larger brands and internal marketing teams needing a reliable paid media partner to support campaign strategy, execution, and optimization
- Marketing and creative agencies looking for dependable white-label paid social support for their clients
- Brands ready to expand beyond organic reach and support larger business or marketing goals through paid campaigns
- Paid social strategy across Meta (Facebook and Instagram), LinkedIn, and TikTok
- Campaign setup, audience targeting, and budget allocation
- Creative direction and ad copywriting
- A/B testing and ongoing optimization
- Performance reporting and ROI analysis
- More targeted reach with less wasted ad spend.
- Stronger campaign performance through strategic creative messaging.
- Clear understanding of what’s working and where to adjust.
- Measurable results that support business growth.

REQUEST A CUSTOM PAID ADS CAMPAIGN STRATEGY

THE PROCESS

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THE PROCESS ✦

Here is how support works:

Submit an Inquiry Form and I will follow up with you via email to learn more about your business, project needs & goals and to schedule a complimentary 30-minute consultation.
Your Strategy Consult is a chance to align on vision, priorities, budget and overall fit. You’ll talk through what’s working, what’s not and what kind of support makes the most sense for your brand.
After our call, I will put together a customized proposal option tailored to your needs. Each proposal includes a recorded Loom walkthrough to clearly explain your custom package so you can feel confident in your selection.
Once a package is chosen, you'll sign your contract and pay your onboarding fee.
This phase covers the foundational set-up which includes gathering account access & logins, refining bios, developing branded templates and building a customized social media strategy aligned with your brand and business goals. This phase typically takes 2-4 weeks.
For organic social media, content is planned and built one month in advance to maintain a consistent, organized cadence.
For paid media, campaigns are set-up, launched and optimized continuously.

BOOK STRATEGY CALL

When your paid campaigns are built with intention, you can increase visibility, reduce wasted spend and understand what is actually working. Your brand gets in front of the right audience with stronger messaging and a clearer path from first impression to next step.

"Katherine came highly recommended to serve as an extension of our marketing team. Prior to Katherine being onboarded, we were managing our own social presence and ad spend without much direction or traction. Katherine seamlessly integrated into our team, providing experience and insight that lead to an increase in critical success metrics in the form of conversions and engagement. I believe it is rare to find someone this keyed into the paid and social space. She provided positive results from only being a part of the team for a mere month, that has now extended beyond and drives our promotional decision making."

-Mallory Ulaszek Co-Founder Week of the Website
“Katherine is a phenomenal digital and creative content creator. She continuously receives positive feedback from everyone that she works with, her performance is always above and beyond, and her ability to build meaningful relationships shines though everything she does. Her communication and partnership skills are truly impressive, and she is successful at anything she puts her mind to.”

- Karah Duke, Digital Project Management Recruiter with TEKSystems
"Katherine is the best listener! Though conversations about my Travel Company, she proposed a marketing solution that was multi-layered and could accomplish meeting multiple goals. My favorite part of the proposal is that she initiates reevaluating to ensure everything is bringing a return on my investment.”

- Victoria Hardison Sterry, Owner of Luxury Edition Travel
“I would highly recommend Katherine’s services to other businesses looking to improve their clients online presence. Katherine doesn’t just design great posts, but also looks strategically at what post types are trending and styles will get the most reach and engagement. Thanks to Katherine’s work, our clients increased their reach by 20%, engagement by 7%, and follower count on average of 4% EVERY MONTH! Katherine is an excellent collaborator, team member, and just an overall amazing person to work with. If you are looking for someone who really cares about the growth of your business and will strategically help your social media account grow, Katherine is the perfect match.”

- Suzanne Dayton, Owner of LevelUp Co.
“I had the honor to work directly with Katherine for the last two years providing both marketing and sales strategy for Disney Springs. Katherine is one of the most dedicated and professional people I have ever worked with, and her enthusiasm and spirit when asked to branch out into new directions was such an invaluable resource. She was easily able to transition between tasks and responsibilities that predated her joining the team and her role in trying to find new and exciting ways to drive incremental business to Disney Springs.”

- Kurt Steinfeldt, Travel Advisor (Former Sales Strategy Manager for Cirque du Soleil and Disney Springs)
"I would absolutely recommend Katherine’s services. She is truly a master of her craft and brings a fresh approach to content and marketing. Katherine takes the time to learn the industry/industries and the target audience to curtail marketing efforts and drive results.”

- Ashley Weaver, Adecco
"We partnered with Katherine for one of our blog post projects and she was an absolute joy to work with! Her friendly demeanor and inquisitive personality made it easy for us to collaborate. She really took the time to understand our business, target audience, style, and tone. She produced well-written content, was very receptive to feedback, and delivered on time. I was genuinely impressed with her level of professionalism and would hire her again in a heartbeat. I highly recommend her for any of your content marketing needs."

-J. Way, Sr. Marketing Manager, The Connors Group
"Katherine makes this easy for you even though it is anything but that! She provides expertise and effective strategy using organized tools to collaborate with you. She attentively listens and comprehends your product and goals and believes and loves it as much as you do. Katherine continues to stay up to date on the latest trends and technology too. This helps her to execute a social media marketing delivery that feels right for you and your product all while being highly effective. I could not have asked for a better launch partner to help me learn and grow in my new adventures of social media online presence."

-Leah Jeromin, Children’s Book Author

Current
✨ Metrics ✨

1.5M+

IMPRESSIONS

35+

PARTNERSHIPS

700K+

CONTENT VIEWS

51K+

MILES TRAVELLED LY

Creatively Katherine_Marketing Consultant and Social Media Strategist_Meet Katherine

Creatively Katherine_Marketing Consultant and Social Media Strategist

Meet Your Paid Ads Strategist Strategist behind Creatively Katherine!

Hi, I’m Katherine ✨

Creatively Katherine approaches paid social as part of your larger marketing ecosystem. That means your ads are not created in isolation. They are shaped around your brand positioning, campaign goals, audience behavior, creative direction and performance data so every decision has a purpose.

I’m not here to add more noise to your business. I’m here to help marketing feel more manageable, more thoughtful, and more reflective of the quality of what you’ve built.

MORE ABOUT KATHERINE

Let’s Make Your Paid Ads More Strategic.