Creatively Katherine_Marketing Consultant and Social Media Strategist_Disney Parks, Experiences & Programs Marketing Case Study

Disney Parks, Experiences & Products

Industry: Hospitality, Entertainment & Travel
Service: Digital Marketing Strategy & Project Coordination

Supported digital marketing and operational strategy efforts across a variety of large-scale initiatives for Disney Parks, Experiences & Products, including the Walt Disney World 50th Anniversary Celebration, EPCOT Festivals, Disney Springs, and ongoing evergreen Disney Parks support. Work focused on collaborating cross-functionally with marketing, communications, and operations teams to help support digital guest experiences across web and mobile platforms.

Responsibilities included developing project briefs, coordinating marketing and operational initiatives, and helping ensure projects remained on-time, on-budget, and aligned with overall business objectives. Additional support included analyzing the Walt Disney World website experience and My Disney Experience app to help optimize digital touchpoints supporting millions of guests visiting Walt Disney World Resort.

Supported digital strategy efforts across major Walt Disney World campaigns and initiatives
Contributed to projects tied to the Walt Disney World 50th Anniversary Celebration and EPCOT Festivals
Assisted with optimization efforts across Walt Disney World digital channels and guest experiences
Collaborated cross-functionally with marketing, communications, and operations teams on large-scale projects

FEATURED CONTENT

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FEATURED CONTENT ✦

From the Disney Parks Blog

Meet the Marketing Strategist behind Creatively Katherine!

Hi, I’m Katherine ✨

Creatively Katherine_Marketing Consultant and Social Media Strategist_Katherine Bailey

Creatively Katherine was built around the idea that social media should feel both intentional and effective. I work closely with brands and teams to bring together strategy, storytelling, creative direction and performance insights in a way that feels authentic to the brand and meaningful to the audience.

With experience across Fortune 100 companies, small businesses and agency environments, I bring a calm, collaborative approach to every engagement. My clients value not just the quality of my work, but for the way I integrate into their business: always thinking a few steps ahead and making marketing feel more clear, organized, and aligned over time.

MORE ABOUT KATHERINE

"Katherine came highly recommended to serve as an extension of our marketing team. Prior to Katherine being onboarded, we were managing our own social presence and ad spend without much direction or traction. Katherine seamlessly integrated into our team, providing experience and insight that lead to an increase in critical success metrics in the form of conversions and engagement. I believe it is rare to find someone this keyed into the paid and social space. She provided positive results from only being a part of the team for a mere month, that has now extended beyond and drives our promotional decision making."

-Mallory Ulaszek Co-Founder Week of the Website
"I am so grateful we found Katherine and her team. They are strategic, creative and genuinely care about your results. Since working together our social media feels more intentional, on brand and way less stressful. If you are looking for a partner who truly understands the business side of content, Creatively Katherine is the one."

- Susan DelPriore, Owner of Magnolia Boutique
“Katherine is a phenomenal digital and creative content creator. She continuously receives positive feedback from everyone that she works with, her performance is always above and beyond, and her ability to build meaningful relationships shines though everything she does. Her communication and partnership skills are truly impressive, and she is successful at anything she puts her mind to.”

- Karah Duke, Digital Project Management Recruiter with TEKSystems
"Katherine is the best listener! Though conversations about my Travel Company, she proposed a marketing solution that was multi-layered and could accomplish meeting multiple goals. My favorite part of the proposal is that she initiates reevaluating to ensure everything is bringing a return on my investment.”

- Victoria Hardison Sterry, Owner of Luxury Edition Travel
“I would highly recommend Katherine’s services to other businesses looking to improve their clients online presence. Katherine doesn’t just design great posts, but also looks strategically at what post types are trending and styles will get the most reach and engagement. Thanks to Katherine’s work, our clients increased their reach by 20%, engagement by 7%, and follower count on average of 4% EVERY MONTH! Katherine is an excellent collaborator, team member, and just an overall amazing person to work with. If you are looking for someone who really cares about the growth of your business and will strategically help your social media account grow, Katherine is the perfect match.”

- Suzanne Dayton, Owner of LevelUp Co.
“I had the honor to work directly with Katherine for the last two years providing both marketing and sales strategy for Disney Springs. Katherine is one of the most dedicated and professional people I have ever worked with, and her enthusiasm and spirit when asked to branch out into new directions was such an invaluable resource. She was easily able to transition between tasks and responsibilities that predated her joining the team and her role in trying to find new and exciting ways to drive incremental business to Disney Springs.”

- Kurt Steinfeldt, Travel Advisor (Former Sales Strategy Manager for Cirque du Soleil and Disney Springs)
"I would absolutely recommend Katherine’s services. She is truly a master of her craft and brings a fresh approach to content and marketing. Katherine takes the time to learn the industry/industries and the target audience to curtail marketing efforts and drive results.”

- Ashley Weaver, Adecco
"We partnered with Katherine for one of our blog post projects and she was an absolute joy to work with! Her friendly demeanor and inquisitive personality made it easy for us to collaborate. She really took the time to understand our business, target audience, style, and tone. She produced well-written content, was very receptive to feedback, and delivered on time. I was genuinely impressed with her level of professionalism and would hire her again in a heartbeat. I highly recommend her for any of your content marketing needs."

-J. Way, Sr. Marketing Manager, The Connors Group
"Katherine makes this easy for you even though it is anything but that! She provides expertise and effective strategy using organized tools to collaborate with you. She attentively listens and comprehends your product and goals and believes and loves it as much as you do. Katherine continues to stay up to date on the latest trends and technology too. This helps her to execute a social media marketing delivery that feels right for you and your product all while being highly effective. I could not have asked for a better launch partner to help me learn and grow in my new adventures of social media online presence."

-Leah Jeromin, Children’s Book Author

Ready for your own marketing support & strategy?

If you’re looking for a collaborative social media partner who can help your brand show up more clearly, consistently, and strategically, this is the next step. Whether you need monthly social media management, paid ads support, consulting, content creation or a trusted white-label partner for your agency, I build support around what your business actually needs.

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