Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study

Drybar

Industry:  Beauty + Haircare
Service: Organic Social Media Strategy + Management, Content Creation, Community Management, Paid Social Support

Since December 2023, I’ve partnered with Drybar Winter Park to elevate their social presence across Instagram and TikTok through a blend of strategic content creation, quarterly content shoots, community management, and platform growth strategy. The focus has been on creating a more engaging, video-first presence that reflects Drybar’s fun, confidence-boosting brand while driving awareness, engagement, and appointment intent within the local Orlando market.

By implementing a proactive content and engagement strategy, introducing influencer and model sourcing for content shoots, and optimizing both organic and paid social performance, we’ve significantly expanded reach, increased engagement, and built a stronger digital community around the brand.

FEATURED RESULTS

✦

FEATURED RESULTS ✦

RESULTS SNAPSHOT

+4,500

Account Reach

+65.5K+ (+52%)

Instagram Impressions

+27.7K (213%)

New Instagram Followers

+42K

TikTok Video Views

+120M

Seconds Watched

11%

Engagement Rate

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  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study
  • Creatively Katherine_Marketing Consultant and Social Media Strategist_Drybar Orlando Marketing Case Study

“Working with Katherine is an absolute pleasure for Drybar Winter Park. She leads our content shoots with professionalism and creativity, ensuring that our social media content is always high quality and on-brand. Her attention to detail and dedication to bringing our vision to life consistently exceeds our expectations. The entire process feels organized, collaborative, and effective, resulting in content that truly captures the essence of Drybar.”

- Robyn, Owner of Drybar Orlando

Meet the Marketing Strategist behind Creatively Katherine!

Hi, I’m Katherine ✨

Creatively Katherine_Marketing Consultant and Social Media Strategist_Katherine Bailey

Creatively Katherine was built around the idea that social media should feel both intentional and effective. I work closely with brands and teams to bring together strategy, storytelling, creative direction and performance insights in a way that feels authentic to the brand and meaningful to the audience. 

With experience across Fortune 100 companies, small businesses and agency environments, I bring a calm, collaborative approach to every engagement. My clients value not just the quality of my work, but for the way I integrate into their business: always thinking a few steps ahead and making marketing feel more clear, organized, and aligned over time.

MORE ABOUT KATHERINE

  • "Katherine came highly recommended to serve as an extension of our marketing team. Prior to Katherine being onboarded, we were managing our own social presence and ad spend without much direction or traction. Katherine seamlessly integrated into our team, providing experience and insight that lead to an increase in critical success metrics in the form of conversions and engagement. I believe it is rare to find someone this keyed into the paid and social space. She provided positive results from only being a part of the team for a mere month, that has now extended beyond and drives our promotional decision making."

    -Mallory Ulaszek Co-Founder Week of the Website

  • "I am so grateful we found Katherine and her team. They are strategic, creative and genuinely care about your results. Since working together our social media feels more intentional, on brand and way less stressful. If you are looking for a partner who truly understands the business side of content, Creatively Katherine is the one."

    - Susan DelPriore, Owner of Magnolia Boutique

  • “Katherine is a phenomenal digital and creative content creator. She continuously receives positive feedback from everyone that she works with, her performance is always above and beyond, and her ability to build meaningful relationships shines though everything she does. Her communication and partnership skills are truly impressive, and she is successful at anything she puts her mind to.”

    - Karah Duke, Digital Project Management Recruiter with TEKSystems

  • "Katherine is the best listener! Though conversations about my Travel Company, she proposed a marketing solution that was multi-layered and could accomplish meeting multiple goals. My favorite part of the proposal is that she initiates reevaluating to ensure everything is bringing a return on my investment.”

    - Victoria Hardison Sterry, Owner of Luxury Edition Travel

  • “I would highly recommend Katherine’s services to other businesses looking to improve their clients online presence. Katherine doesn’t just design great posts, but also looks strategically at what post types are trending and styles will get the most reach and engagement. Thanks to Katherine’s work, our clients increased their reach by 20%, engagement by 7%, and follower count on average of 4% EVERY MONTH! Katherine is an excellent collaborator, team member, and just an overall amazing person to work with. If you are looking for someone who really cares about the growth of your business and will strategically help your social media account grow, Katherine is the perfect match.”

    - Suzanne Dayton, Owner of LevelUp Co.

  • “I had the honor to work directly with Katherine for the last two years providing both marketing and sales strategy for Disney Springs. Katherine is one of the most dedicated and professional people I have ever worked with, and her enthusiasm and spirit when asked to branch out into new directions was such an invaluable resource. She was easily able to transition between tasks and responsibilities that predated her joining the team and her role in trying to find new and exciting ways to drive incremental business to Disney Springs.”

    - Kurt Steinfeldt, Travel Advisor (Former Sales Strategy Manager for Cirque du Soleil and Disney Springs)

  • "I would absolutely recommend Katherine’s services. She is truly a master of her craft and brings a fresh approach to content and marketing. Katherine takes the time to learn the industry/industries and the target audience to curtail marketing efforts and drive results.”

    - Ashley Weaver, Adecco

  • "We partnered with Katherine for one of our blog post projects and she was an absolute joy to work with! Her friendly demeanor and inquisitive personality made it easy for us to collaborate. She really took the time to understand our business, target audience, style, and tone. She produced well-written content, was very receptive to feedback, and delivered on time. I was genuinely impressed with her level of professionalism and would hire her again in a heartbeat. I highly recommend her for any of your content marketing needs."

    -J. Way, Sr. Marketing Manager, The Connors Group

  • "Katherine makes this easy for you even though it is anything but that! She provides expertise and effective strategy using organized tools to collaborate with you. She attentively listens and comprehends your product and goals and believes and loves it as much as you do. Katherine continues to stay up to date on the latest trends and technology too. This helps her to execute a social media marketing delivery that feels right for you and your product all while being highly effective. I could not have asked for a better launch partner to help me learn and grow in my new adventures of social media online presence."

    -Leah Jeromin, Children’s Book Author

Ready for your own marketing support & strategy?

If you’re looking for a collaborative social media partner who can help your brand show up more clearly, consistently, and strategically, this is the next step. Whether you need monthly social media management, paid ads support, consulting, content creation or a trusted white-label partner for your agency, I build support around what your business actually needs. 

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