Hi,
I’m Katherine

Hi there! I’m Katherine, a marketing guru who loves marketing and social media strategy. I'm a full-time freelancer, and I have 6+ years of experience working with businesses of all sizes, from Fortune 100 brands to small local businesses and everything in between.

Freelancing is my passion, I love helping brands with their marketing plans, taking on social media strategy projects, managing paid ad campaigns, copywriting, and more!

Get To Know Me!

✨ I’m originally from Annapolis, Maryland

✨ I’ve seen Jimmy Fallon’s show 3 times

✨ My happy place is the beach

✨ I studied Digital Media at the University of Maryland

✨ I would love to live in New York City

✨ I’m a Swiftie, my favorite album is Speak Now

✨ My current favorite theme park is Disney’s Animal Kingdom

✨ I’m obsessed with matcha

The Journey…

In April 2020, I was furloughed from my dream job with Disney as a Marketing Strategy Associate supporting the Disney Springs brand at Walt Disney World. During the furlough, which was around a total of 5.5 months, I decided to dip my toe into freelance marketing projects to keep my skills sharp and earn some income. I loved working with different businesses to help make strategic, ac- actionable marketing plans for their brands. I was also flexing a few entrepreneurial muscles I didn’t realize I had, which was a fun challenge for me while being stuck inside.

Then, in October 2020, I was laid off from my dream job with Disney. I thought the whole world was crumbling. My dream since high school was to work for Disney in some sort of creative capacity, and like so many, my dream ended due to the pandemic.

I was fortunate enough to land a new corporate role shortly after being laid off as a Content Manager for a large recruiting company. And while I knew in my gut it wasn’t where I was meant to be, it was a paycheck and a promotion to a Manager title, so I was more than happy to sign my offer contract.

After working for this company for around 6 months, I was really unhappy. And while Disney was starting to hire again and I was actively interviewing, the stars hadn’t aligned yet. So, I took a leap of faith and decided to leave my corporate job in the recruiting industry and fulfill freelancing full-time until Disney was ready to take me back.

So I started working with an agency on some really exciting projects, along with taking on a few writing clients and projects via Upwork. Until I got an offer to return to Disney as a Digital Product Operations Manager supporting the digital team, with a focus on the parks and the 50th Anniversary Celebration. It was a dream come true! I had the opportunity to come back to Disney and work with amazing people on innovative projects. But after being there for a few months, I realized that Disney wasn’t my dream anymore, freelancing was.

In January 2022, I made an incredibly hard choice to leave my new job with Disney and put my all into my freelancing LLC. And since then, I’ve never looked back. Freelancing is my passion, I love helping brands with their marketing plans, taking on social media strategy projects, managing paid ad campaigns, copywriting, and more.